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根据《星洲日报》的报道,配合"2020大马旅游年"MATTA

设工委会,专注于国外宣传、网络推销我国旅游景点以及与航空公司和酒店业者合作,推出更多旅游配套等。

马来西亚旅游总会主席拿督陈国良在文告中表示,在起步阶段,该会将会在3月7之11日期间,在2018年德国柏林旅游展为29名会员提供一个展览馆,并且会在3月12之16日,在中国西安及郑州,以及3月18至24日,在印度多个城市如达卡、加尔各答及巴内斯瓦尔推销我国。

“在今年5月份,我们与欧洲代理和旅行协会(ECTAA)开会,以及8月份与印度出境旅游协会(OTOAI)会面。在副首相拿督斯里阿末扎希呼吁下,我们如今开启了另一个机制,与国际市场及东盟市场展开合作,向中国、印度及欧洲等国推销我国。”


Tourism Malaysia director-general Datuk Seri Mirza Mohammad Taiyab (left), senior director of managements tourism, Azizah Aziz (2nd left) with senior director of Tencent Open Media Platform, Haohao Xu (4th right) during the Networking Appreciation dinner in Kuala Lumpur. Pic by NUR ADIBAH AHMAD IZAM 



KUALA LUMPUR: Tourism Malaysia (TM) is confident that the industry will be given priority under the Pakatan Harapan government as it is a major source of foreign exchange for the country.

Its director-general, Datuk Seri Mirza Mohammad Taiyab, said he was confident that Prime Minister Tun Dr Mahathir Mohamad would not overlook the industry, even though a tourism minister had yet to be appointed.

"As Dr Mahathir developed the tourism industry in Langkawi which attracts 3.5 million tourists now, I am confident that the country's tourism sector will continue to be focused on when a new policy is enacted," he said at the TM Appreciation and Awards Ceremony Dinner involving TM, Tencent Holdings Ltd and Geeko Tech here last night. Present was TM chairman Datuk Dr Siew Ka Wei.

Mirza said TM aimed to attract at least 31.8 million foreign tourists to Malaysia, including eight million from China.

"The tourism industry is progressing in Thailand, Indonesia, Vietnam and Japan due to huge investments and great promotions using digital media platforms to attract tourists," he said.

"This method is also cheaper than conventional techniques."

Mirza said TM was involved in a joint venture with Tencent Holdings, the world's fourth-largest Internet-based company from China, to produce videos on tourism destinations in Malaysia.

He said the videos had been uploaded on the firm's website.

"Their website has more than 700 million browsers. It provides ample space for promoting our tourism destinations among 1.4 billion Chinese," Mirza said. "Their production teams are given the freedom to produce 40 videos according to their own ideas to be broadcast by July."